ClickFunnels Review 2020: Is It Worth The Price?

If you’re in the online marketing industry, chances are you’ve heard of ClickFunnels. You may have encountered it in some way, or you are considering signing up.

In this review, I’ll help you better understand what it is, who is it for and is it the right platform for your business.

Disclosure: Any affiliate links earn me a commission (at no extra cost to you) if you choose to buy after clicking.

What is ClickFunnels?

ClickFunnels is an all-in-one online sales and marketing platform founded by Russell Brunson. Since 2014, it has become one of the leading landing pages and sales funnel builder. It has quickly caught up with its veteran competitors like Unbounce and Leadpages.

clickfunnels logo

This tool helps entrepreneurs market, sell, and deliver their products and services online. It provides funnels that are pre-built for a specific business, product, or service.

It’s an all-in-one sales funnel platform that offers you a landing page, shopping cart, auto-responder and much more.

Click here to head over to ClickFunnels and get your 14-day free trial if you haven’t already. 

We’ll talk more about these ClickFunnels features below.

Who is ClickFunnels for?

Setting up a sales funnel has become easier over the years. With platforms like ClickFunnels, you can set up your own funnel in a few hours.

You don’t need any web design and programming background anymore.

This sales funnel platform is popularly used by the following:

  • Digital marketing agencies – Creating a sales funnel is a standard strategy among digital marketers. They use it to generate more leads and increase conversions.
  • Bloggers and affiliate marketers –  One of the ways bloggers and influencers earn money online is through affiliate marketing. By setting up a sales funnel, they are able to introduce their audience to the product they are promoting.
  • E-commerce companies – ClickFunnels makes it easy for e-commerce companies to sell their products online. It helps them maximize the profit from each customer.
  • Entrepreneurs – ClickFunnels makes it easy for entrepreneurs to introduce their company. They can make sales pages to sell their services or products with prebuilt templates.
  • Freelancers – Freelancers also use sales funnels to create their online portfolio. Sales funnels further increase the potential of getting more clients to hire them.
  • Local business owners – Local business owners can now create a simple website without having to hire a web designer. ClickFunnels makes it easy even for those that are not tech-savvy.
  • Online coaches and consultants – ClickFunnels makes it easy to sell online courses and consultation services. They can set it up in a way customers can easily access their digital products after they make a sale.
Head over to ClickFunnels and get your 14-day free trial if you haven’t already. 

What can you do inside ClickFunnels?

ClickFunnels has way too many features to mention in this review. I’ll be going over some of the most popular ones.

1. Create landing pages with a drag and drop editor

We all know how much time it takes to create a website especially if you have no design or coding background.

ClickFunnels allows you to set up a website in a few hours with its page builder.

It has a drag and drop editor which makes designing your landing pages easy. You can further customize it to your liking with available page elements that you can place on the page.

Ready-to-use funnel templates

ClickFunnels removes the painful part of building all these pages from scratch.

If you don’t have the time to build a landing page from scratch, they have pre-built templates available.

You can create any type of page online, such:

  • Squeeze page
  • Video sales page
  • Bridge page
  • Opt-in page
  • Webinar page
  • Checkout page
  • and more ready for use…

Now all you have to do is select a template and customize it the way you want.

2. Share your funnel

The Share Funnel feature allows you to share a funnel you created by giving them a share link. This is very handy when doing collaborative work inside the platform.

It is also a popular way for affiliate marketers to promote the platform.

3. Create membership sites

ClickFunnels makes it easy for course creators to build and host their content.

You can set up a membership area that grants members exclusive access to premium content.

The only downside is that you have to host your video outside using another platform (eg. YouTube).

4. Capture, Manage and Nurture Email List

ClickFunnels can capture, manage and nurture your leads all within the platform.

Retargeting is also made easy inside ClickFunnels with the Automation tab. It allows you to keep in touch with your audience by setting up an automated email sequence.


Actionetics is an integrated email service provider. It is an add on that allows you to capture and follow up your leads with a more customized approach.

Like other autoresponders, you can set up specific rules and send out email sequences.

This is good for those who want everything done in one place. I don’t personally use it since I use Convertkit as my email provider.

5. Sell your products

ClickFunnels has a full shopping cart feature so you can set up and sell your product in a few minutes. All you need to do is add a product and write your product description.

It’s also easy to sell physical products as they have eCommerce sites (e.g Shopify) integrated.

One-click upsells and downsells

This feature lets you offer extra products and services to your customers without asking them to re-enter their credit card info.

6. Create an affiliate program with Backpack

Another way to generate more leads and scale your business is to set up an affiliate program. It’s easy to set it up inside ClickFunnels with the Backpack feature.

You only need to set up your product in your sales funnel and make it available for your affiliates to promote.

Backpack allows you to customize your affiliate’s dashboard and commission structure.

7. Host webinars

Thinking of launching an online event to teach, pitch and sell your products?

With Clickfunnels, you can host live and evergreen webinars from scratch. They got you covered from registration, perfect webinar script, broadcasting to replay.

They also have a webinar funnel template to make sure your event becomes successful.

Click here to check out ClickFunnels and get your 14-day free trial if you haven’t already. 

How much does ClickFunnels cost?

ClickFunnels currently offers two pricing plans. The StartUp plan costs $97/month and the Platinum plan (Etison Suite) costs $297/month.

If you’re not ready to subscribe yet, they offer a free 14-day trial.

Check out the table below for their pricing plan comparisons.

clickfunnels pricing plan

What do I love about ClickFunnels?

1. Ease of Use.

ClickFunnels is a great all-in-one marketing platform. It’s very simple to use even for those who don’t have a technical background.

I love the fact that I can select a template or share funnel that I want and start from there. No need for me to start from scratch.

I also love that their visual editor makes it so easy for me and my virtual assistant to customize my sales pages. Hands down!

2. Free training (Funnel Flix) is amazing

Want to level up as a marketer? Then you should take advantage of the Funnel Flix program.

Funnel Flix is Russell’s huge collection of training and courses inside ClickFunnels.

Here are some of the free courses and training available inside Funnel Flix:

clickfunnels logo


The number of training and courses available depends on what plan you have.

Startup Plan 30 Days, AdSkill, Affiliate Bootcamp, Brick and Mortar, Funnel Builder Secrets, Funnelhacker TV, Money Mindset, Tony Robins Private Collection, Products Secrets
Platinum (Etisuite) Plan All courses listed in Startup Plan + Agora Financial Media Buying, 10X Secrets, Funnel Hackathon, Funnel University, Jay Abraham: The Anthology, Traffic Secrets, One Funnel Away Challenge, Outsource Force, The Warriors Way Doctrine

Tip: Even if you’re not interested in ClickFunnels, take the 14-day free trial to watch these. Their courses are amazing!

3. ClickFunnels Affiliate Program

ClickFunnels is one of the best and legit affiliate programs I know. I’ve been promoting them for a year now and I’ve made about $5000. That’s an extra $200-400 a month. I’m not even active yet!

They offer 30% recurring commissions for every referral you make. You also get 30% commissions by promoting other ClickFunnels products like:

They also have free training for their affiliates called Affiliate Bootcamp. This training teaches you how to effectively promote ClickFunnels.

Check out my posts about ClickFunnels Affiliate Bootcamp.

4. ClickFunnels Integrations

ClickFunnels is very ideal for online entrepreneurs and marketers. Even if they are an all-in-one marketing solution, they don’t discourage you from using other platforms.

Have an existing email service provider? existing shopping cart?

No problem.

You can easily integrate third-party software with ClickFunnels.

Payment Gateway Apple Pay, Bluesnap, ClickBank, Easy Pay Direct, Infusionsoft, JV Zoo, NMI (Gateway Funnel Pros, OntraPort, PayPal, Stripe, Warrior Plus, Recurly
Webinar Integration EverWebinar, WebinarJam, GoToWebinar, Zoom
Email Hosting Integration Zoho, Gsuite
STMP Integration Mandrill, Mailgun, Sendgrid, SparkPost
Email Integration ActiveCampaign, AWeber, Constant Contact, ConvertKit, Drip, GetResponse, Hubspot, Infusionsoft, MadMimi, MailChimp, Market Hero, Ontraport, SendLane, Salesforce

Are there other alternatives to ClickFunnels?

Not sure if ClickFunnels is the marketing platform for your business? Here are some alternatives worth looking into.


Builderall is another all-in-one marketing platform used by entrepreneurs and marketers right now. It’s also cheaper than its top competitor ClickFunnels which may be a great alternative if you are on a budget.

Sign up for their free trial and see which one better fits your needs.


Leadpages is a landing page builder and lead generation software. It’s very simple to use. You may not find as many features offered by ClickFunnels though.

Feel free to check it out though in case it’s exactly what you may need for your business at the moment.



Instapage is like Leadpages – cloud-based, easy to use, and cheaper than ClickFunnels. What makes it stand out is its drag and drop editor that lets you place elements anywhere on your landing page.


While it’s fairly new in the industry, Kartra is also an all-in-one marketing platform. Kartra and ClickFunnels have a lot of similarities with a bit of difference in some of their process.

I recommend checking each of them out and see which one better fits your needs.


SamCart stands out from among this list as the best checkout platform for your business. While it’s also a marketing platform, this may be more suitable for those who are in the eCommerce industry.


Unbounce is another landing page builder that came way before ClickFunnels. It’s easy to use, especially for those who have no coding background. If you’re looking for an alternative that is cheaper, this platform is worth a shot.

Thanks for reading my ClickFunnels review! Click here to read other product reviews.

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