So, you’d like to take Pinterest for a test drive, eh?
Interested to check it out and see if you like it or not before putting all your eggs into the Pinterest basket?
You’ve probably heard a lot of stories about brands that use Pinterest for their business, and yes–you can do it too! The big question is: Is Pinterest the right platform for your brand?
And the answer is… it depends on what you’re trying to accomplish.
In this post, we’ll go over the crucial questions you should ask yourself to know if you should use Pinterest for your brand.
*Disclosure: Any affiliate links earn me a commission (at no extra cost to you) if you choose to buy after clicking.
Is your audience on Pinterest?
Before you start investing your precious time on Pinterest, you have to find out first if your audience actually falls into the description and demographics of the average Pinterest enthusiast.
So what should you do?
Get the latest information on who uses Pinterest and get a feel if your target customers fall into the specific groups or segments. So far, a large majority of Pinterest users are females aged more or less 40 years old (Source: Omnicore). So if your target customers are mature women, Pinterest looks like a good choice for a marketing platform to invest time in.
This short checklist will guide you in your quest to find out if your audience is on Pinterest:
- Check if your competitors are on Pinterest
- Browse through boards that have content similar to yours
- Check the engagement and level of activity of similar brands
- Look for users who fall under your target market
Does your brand have enough visual content?
In reality, Pinterest, more than anything, is a visual search engine. To stand out, pins must be visually appealing first and foremost. Ask yourself these questions:
- Do you have a lot of graphic content?
- Can your business be represented by visuals?
- Can you easily create graphics to describe your business?
- Do you have a large variety of photo-worthy content?
Here is your chance to be creative. You don’t necessarily need to be selling a tangible product or service to say that your brand has enough visual content. Even if you offer services like consultancy, or tips, or online courses, you can always create visually appealing content.
Here are some of the things you can work on:
- Infographic of processes
- Tips and to do lists
- Lesson summaries
How are your resources?
Finally, you must check and evaluate your resources so you will know whether investing in Pinterest marketing efforts will benefit your business. Use this handy checklist when it comes to evaluating your resources:
- Think about your manpower needs if you will be hiring a Pinterest manager and graphic artist.
- Prepare a budget plan including costs for additional manpower and scheduling or automation tools.
- How many hours in a day or a week can you commit to Pinterest?
- Is your content ready?
Like any other social media platform, Pinterest can be a success as long as you are strategic and committed to it. It’s also fun and you will definitely learn a lot.