How to Use Pinterest for Business: 7 Strategies You Need to Know


pinterest for businessYou feel a bit lost sometimes.

You heard how Pinterest would level up your brand, and you’ve read about how easy it would be.

You thought, maybe, you could just be one of those successful people you’ve read about. Just create boards, pin content, and spend a few minutes every now and then, and watch the customers increase.

But now? You just find yourself trying and trying but nothing’s happening.

You start to try harder. You pin more, you create more boards, you hustle and you grind, and you come to a point wherein you wonder if going on Pinterest was a right decision after all

(Related Article: Is pinterest the right platform for your brand?)

Here’s a value bomb for you:  it’s not Pinterest that’s wrong. It’s the strategies that you’ve been using. 

So instead of quitting, just pull the plug on the current strategies you’re doing and start doing more of what we’re going to discuss.

These are strategies that are proven to help you achieve your goals.  

Up your engagement by doing these simple tips.

Make Your Images Pop

When it comes to Pinterest, images are the bread and butter. Invest time and thought when it comes to creating visually attractive and appealing posts that will catch online users’ attention. It is important that you take time to shoot some really good product photos.

Pinterest Tip: Layout infographics for more opportunities to stand out!Click To Tweet

For image sizes, go with 730px x 1102px and then go higher. This will help your images stand out due to size.

Here’s a checklist on how to make your images stand out:

  • Avoid using distracting backgrounds
  • Focus before shooting
  • Don’t put the subject in the dead center
  • Add a personal touch
  • Be consistent, even in using filters

Use Rich Pins

Provide all the information on your pins by using rich pins. This strategy benefits the users because they can access all the things that they need to know right there and then.

Choose among the four types of rich pins:

  • product pins
    • These are perfect for customers who want a hassle-free shopping experience because they show right away the price, availability and how to purchase.
  • recipe pins
    • These are perfect for aspiring cooks because a recipe’s details can be viewed right away.
  • article pins
    • Help your customers by providing them a summary of a story so they no longer have to go looking for it.
  • and app pins.
    • Including an Install button, this type of pin shows consumers how convenient and accessible the product is. Of course, app pins are not for every product.

Repin regularly

Social media is about connecting and in Pinterest, that means sharing content from others. It is important that you give back by repinning relevant posts.

#Pinterest Tip: Try creating similar content to those pins that you find appealing.Click To Tweet

How to know which ones to repin:

  • Play around with relevant keywords as you search for content
  • Browse through the results for other active brands that have good posts
  • Acquaint yourself with similar brands that are consistently posting and have reliable content
  • Add pins to your boards

And in case you haven’t heard about it yet, check out SmartLoop! When you use SmartLoop, you’ll be able to save time you used to spend on manual pinning. It basically makes it easier for you to re-pin popular content according to the best times too. Basically, you just need to add the pins and the tool will be the one to work by automatically circulating them.

Create more relevant boards!

Do not limit yourself, but remember to stay organized when it comes to arranging your boards. It will help users a lot if they can navigate your boards seamlessly. Try to think like them and try to think of ways to make their searching easier.

How to manage pins and boards

  • Put your pins into several boards, not just one!
  • Spread out your pins to increase visibility.
  • Use straightforward titles.
  • Use simple keywords in the descriptions.

Join tribes

If you haven’t heard of Pinterest tribes, you’re in for a treat. Basically, it’s this formula: more tribes = more reach = more people who see your content.

So what are tribes? A tribe is basically a group of people in specific niches who come together and help each other by sharing each other’s pins. So for example, there’s a food tribe, and when you add your pins to it, other tribe members can see them, schedule them, and repin to their boards. You can do the same with their pins!

But wait, let’s make tribes even better by using Tailwind, a scheduling tool you should definitely look into. Join Tribes using this tool–up to 5 tribes–and share up to 30 pins a month. You can also upgrade whenever you need to.

Show your appreciation

Another way to level up engagement is to start making connections. Start with those who interact with your page, and take time to let them know that you appreciate them.

How to thank people on Pinterest:

  • Keep track of the users who interact with you.
  • Leave a comment on their posts and tag them.
  • You can also send a short thank you note via private message.
  • Make your messages genuine so they won’t be mistaken for spam.
  • Be creative! Offer discounts or freebies to your regular followers from time to time.

Give your boards some branding

Branding should be consistent, so incorporate it into your whole profile and online presence. The ways can range from color schemes to including logos, to the way you write your copy.

How to include your boards in your branding strategy:

  • Switch your color scheme to match your brand colors.
  • Plan out your content and visualize how your boards and pins will look.
  • You can invest in a graphic designer to help you come up with coordinated and attractive posts.
  • Use images that are 217×147 pixels for your board covers.
  • If you’re going to repin, make sure the pins match your aesthetic and branding too.

Like this:

pinterest group boards - branding pinterest covers

Using Pinterest to drive up your brand’s engagement doesn’t need to be complicated. There are a lot of other things that you can do to your profile but these are some of the simplest and most effective strategies.

Be creative, do not stress yourself, and make sure that you have fun in the process.


1 thought on “How to Use Pinterest for Business: 7 Strategies You Need to Know”

  1. This is the perfect site for everyone who hopes to find out about
    this topic. You know so much its almost hard to
    argue with you (not that I actually will need to…HaHa).
    You definitely put a new spin on a topic that’s been written about for decades.
    Great stuff, just excellent!


Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.