You’ve seen it. You’ve experienced it.
These days, there a LOT of various ways to market your business online.
There are a lot of different social media platforms. Should you use all of them? If not, which ones are the ones you should focus on? Which one can help you really build your business?
It’s so confusing at times!
But here’s the good news:
I’m going to try my best to answer your question on why your business should start using Pinterest. Here’s something else–I’ll be offering a bonus tip for each reason to be discussed..
There are a lot of ways to use Pinterest can help you market your business online.
*Disclosure: Any affiliate links earn me a commission (at no extra cost to you) if you choose to buy after clicking.
Here are some more of the reasons why you should consider it. Ready? Let’s dive in!
You can help your SEO rank higher.
Did you know that Pinterest drives 33 percent more traffic than Facebook? The content found on Pinterest ranks higher in terms of SEO. Your content will have a higher chance of being seen by people looking for your service or brand. This means that you can surely increase your followers. So what should you do?
Tip: Name your boards carefully. Use simple titles and common terms that your target audience will most likely use to ‘search.’
Convert more sales!
Images tend to appeal more to people, and that’s why they are always used in advertising. Since Pinterest is full of visual elements, it was actually shown to be a great tool for sales conversion.
Here are some stats to convince you:
- 93% of active pinners said they use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest. – Ominicore
- According to PewResearch, High-income and educated US households are twice as likely to use Pinterest as low-income and less educated US households.
- Half of Pinterest users earn $50K or greater per year, with 10 percent of Pinteresting households making greater than $125K. – Ominicore
- 5 percent of women users use Pinterest to plan “life moments” – What are “life moments,” according to Pinterest? Big ones might include decorating a new home (43 percent) or going on vacation (50 percent). Small ones are more like meals (67 percent), gym routines, and party planning.
- 59 percent of millennials have discovered products on Pinterest – Kleiner Perkins
- 50% have made a purchase after seeing a promoted pin – Ominicore
Tip: Make your images look catchy and attractive. If people pin your posts, it’s most likely they will purchase from you.
Maximize your brand’s exposure.
Aside from your followers, your pins can also be seen by their followers. So your public boards can actually gain a lot of followers if the content appeals to a wide variety of people.
Not convinced? Check out these stats:
- Millennials use Pinterest as much as Instagram – Business Insider
- Average time spent on Pinterest per visit is 14.2 minutes – Mashable
- 51% are being exposed to new brands on Pinterest that they would have not otherwise considered
- 98 percent of users go out and try the ideas they find on Pinterest – Pinterest users are evaluating options and looking for inspiration
- 55 percent of Pinners are looking specifically for products – Pinterest That’s more than 4 times as many as on other platforms.
- Pinterest serves 2 billion searches every month, which makes for 1.94 billion unbranded searches. Pinterest users have the intention, but they’re still open-minded.
There’s no specific type of pin that takes off since people have different tastes, but the important thing is to make your pins appealing. Take time to create pins that are attractive and informative.
Tip: Keep making appealing content, maintaining your boards, and sharing pins for higher returns. Use SmartLoop to save time you spend on manual pinning.
Tailwind SmartLoop basically makes it easier for you to re-pin popular content according to the best times too. Basically, you just need to add the pins and the tool will be the one to work by automatically circulating them.
Seriously, your life will change when you start using this because you’ll suddenly have a lot of time on your hands which you can channel into creating content and networking.
Get a wider social influence.
Pinterest users tend to form communities among people with similar tastes, hobbies, and lifestyles among others. So who, exactly, is using Pinterest? Did you know that these types of social connections were proven to be effective in driving up sales? Include the emotional pull of visual materials and you’ll have yourself more sales and buyers.
Tip: Increase your presence in various social circles to get more influence and exposure. Join Tailwind Tribes for example.
Tailwind Tribes are made up of people who belong to the same niche and they help each other grow their Pinterest reach and traffic.
(Related article: Why And How To Build Relationships On Pinterest)
Take advantage of user sharing (Reciprocity)
The beauty of Pinterest’s activity design is that brands don’t have to put so much effort to increase the number of people who see your pins. Since people feel compelled to give back to others when given something, even if it is as simple as a re-pin. 🙂
Easy to Integrate with different social media networks.
It’s so easy to share Pinterest content to other social networks. Share your pins on your blog via embedding. Share your pins on Twitter, Facebook, and you can even send them via direct message to another user.
Tip: You can integrate your pins on Instagram by using Tailwind or using the Bulk Scheduling feature of Social Pilot. The bulk scheduling is really something–just upload, preview, and select which social media accounts you want to post on.
These are just a few of the most common reasons why you should use Pinterest for your business. There are still a lot of other features and benefits that apply to various businesses. Just give Pinterest a try and take a look at how it can impact your brand.