If you are just starting out with Pinterest marketing, and want to make sure you’re doing things right.
Here are the latest Pinterest best practices on what you should do now to succeed on Pinterest:
1. Pinterest favors fresh Pins
Over 80% of pins are re-pins, demonstrating the tremendous virality at work in the Pinterest community. – RJMetrics
What are “fresh” pins exactly?
A brand new image to a just-published blog post
A new and different image for an older previously shared page
Pinning an already-used image with a different Pin title, Pin description or alt text
Making small changes to an existing pin. (Shifting your background image a few pixels or moving your logo)
🔑 The key is that the images you’ll use must be new and fresh to Pinners!
What are the best ways to create more Fresh Pins? Can you show us some examples?
1. Create different crops of the same image and add different titles
2. A completely different image is your best shot when creating fresh pins.
2. Pinterest prefers relevant Pins
3. It’s still OK to curate pins but in moderation
Although Pinterest favors fresh pin, it’s still okay to save some duplicate Pins. Supplementing your fresh Pins with carefully curated content doesn’t hurt your profile. It may help make your profile more robust as long as it is relevant to your audience.
What are duplicate Pins and should I still share them?
It’s still OK to curate pins to your boards, especially if it’s something that your audience would love.
Can I still use Tailwind Tribes while staying within best practices?
Your Tribemates will appreciate it when you share your latest, fresh content instead of pins they’ve seen in the past.
Can I still use Tailwind SmartLoop while staying within best practices?
Remove Pins that are no longer relevant
Experiment with new images for Pins that haven’t performed well
Refresh the images of your best-performing pins
4. 50 pins seem to be the very top limit
In the past, there’s always been a debate on how many times a day should you pin on Pinterest. This time it seems Tailwind is giving us a bit more accurate information.
According to Tailwind, most of their successful members pin around 15-25 Pins per day. This is a good range to aim towards especially if you are just starting out.
Pinning higher than that range (over 50) can be risky for your account.
Tailwind is also enforcing that we should pin no more than 50 pins a day. Their Spam Safeguard feature which will prevent you from pinning more than 50 Pins each day. For more details, you can visit Tailwind’s page here.
I love how this feature reminds me to slow down when I tend to overshare pins.
Pinterest recommends focusing your Pinning energy on creating new, fresh content.
Posting FEWER Pins by focusing on fresh content increases the exposure of your Pins. This strategy leads to more traffic and engagement.
Pinning the same duplicate Pins over and over won’t increase the exposure of your Pins. It can actually limit its potential reach.
It’s still OK to curate pins to your board but begin shifting your efforts towards creating more Fresh Pins.
- 15-25 Pins per day is a good range to aim. 50 pins seem to be the very top limit to keep your account safe from getting banned.
Frequently Asked Questions
Why Pinterest is so obsessed with fresh pins?
Over 80% of pins are re-pins and only 20% are new pins. Currently, it is a struggle for them to keep the “fresh” pins higher. Pinterest wants to improve that by encouraging pinners to create more fresh pins.
How many times can I repin the same pin to different boards?
It’s recommended to only repin the same pin to 10 or fewer relevant boards. Pinning it more than that may limit its potential reach.
How many times a day should I pin on Pinterest?
15-25 Pins per day is a good range to aim towards especially if you are just starting out. 50 pins seem to be the very top limit to keep your account safe from getting banned.
What is the optimal size for the Pinterest image?
Pinterest recommends a 2:3 aspect ratio.
According to Pinterest, other ratios may cause your pin to truncate, or may negatively impact performance.
Is it okay to Pin the same image to the same board?
No. With the new update, you can only pin your successful pins once or twice per year to the same board.
Instead of using the exact same pins, it would be even better to create a new pin. The same goes for unsuccessful pins, it’s better to create a new pin design than share the existing pin.
Do followers matter?
No. In fact, your number of followers will no longer be featured on your profile. Pinterest wants you to focus on new content right now more than anything else.