Kartra vs ClickFunnels: Which is better for you?

Kartra vs ClickfunnelsKartra vs ClickFunnels

Trying to decide between Kartra and ClickFunnels? Want to learn which platform is better for your online business?

This comprehensive comparison has got you covered. Both platforms are admittedly great. But to help you pick the better option, let’s go over what they each have to offer.

In this post we’ll cover the following:

  1. Feature comparison
  2. Pricing comparison
  3. Which is better for your business: Kartra or ClickFunnels?
  4. Pros and cons of each platform
  5. The verdict

While you’re here, check out these related reviews!

Disclosure: This post contains affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you.


Set up a product Yes Yes
Create contact lists Yes Yes
Create one-time email campaigns Yes Available with the Etison Suite
Create email follow up sequences Yes Available with the Etison Suite
Set up automation Yes Available with the Etison Suite
Set up funnel pages Yes Yes
Create opt-in forms Yes Yes
Create membership sites Yes Yes
Host videos Yes No
Integrate live webinars Yes Yes
Set up a calendar Yes No
Set up a Helpdesk Yes No
Share funnels/campaign Yes Yes
Integrations Yes Yes
Set up an affiliate program Yes Available with the Etison Suite
Manage other funnels within your account Yes No
Affiliate program Yes Yes


Free trial Free trial duration Kartra Starter Kartra Silver  Kartra Gold  Kartra Platinum  Kartra Diamond  Kartra Enterprise  Kartra Enterprise  Kartra Enterprise 
KARTRA $1 14 days $99/month $199/month $299/month $499/month $699/month $999/month $1499/month $1999/month
CLICKFUNNELS $0 14 days $97/month $297/month
PLAN Free trial Free trial duration Starter plan Etison Suite


Kartra and ClickFunnels offer great features. In terms of performance, both deliver really well. They are honestly almost similar. What they differ on are the features that come with each plan. To help you pick the better option, here’s a list of some common considerations. This will give you a better understanding of which platform to go for.

If you’re a newbie entrepreneur

Kartra and ClickFunnels are designed to help online entrepreneurs build their business without the need for web developers, designers, and programmers. They’re very easy to use even for those who are not tech-savvy. You can get a feel for each of them with their 14-day free trial.

If you’re on a budget

As mentioned above, both Kartra and ClickFunnels offer a 14-day free trial. Kartra, however, charges $1 for this. ClickFunnels is also slightly cheaper. But when it comes to features, Kartra offers more with its starter plan.

If you mainly want to collect leads

Both platforms are great for capturing leads. They are page building software made for this after all and are both designed to convert.

If you want to set up a simple funnel

If you basically just need a two to three-step funnel, go for ClickFunnels. It’s a cheaper option. They offer pre-made templates that are proven to convert so setting one up is also made easier for you.

If you want to sell a product

Both platforms are great sales funnel builders. But if you mainly want to focus on selling your product, ClickFunnels is the better option. It’s cheaper and it’s built to create highly converting sales funnels after all.

If you send out regular email campaigns

ClickFunnels offers Actionetics, which is an email marketing feature inside the platform. It’s available once you upgrade to the Etison Suite.

However, this feature still falls short when it comes to email marketing performance, so a lot of ClickFunnels users still tend to sign up for other CRM like ActiveCampaign.

If you want to keep everything in one place and save more, Kartra would be the better choice.

If you want to automate your entire business

While ClickFunnels is a great platform to build your online business in, Kartra is undoubtedly the better all-in-one software.

It offers a lot of features that you will need for your entire business in one place even with just their starter plan. This minimizes the need to sign up for other software and saves you money in the long run.

If you want to create a membership site or online course

ClickFunnels and Kartra offer these features and they’re honestly both great. Both are user-friendly in the back end so setting things up is not too complicated. You can get a feel for this and see which you like better by signing up for their free trials.

If you constantly use video marketing

Kartra offers video hosting while ClickFunnels doesn’t. It’s not recommended for lengthy videos though as it takes up bandwidth included in your plan.

If you want to have everything in one place, Kartra is a good option. Just take note of the bandwidth to avoid getting overcharged.

Alternatively, you can go with the common option which is to host your video in Wistia or Youtube and embed it in your Kartra of ClickFunnels page.

If you do live or recurring webinars

ClickFunnels offers both live and recurring webinar features. Kartra, however, needs to be integrated with third-party software to host a live or recurring webinar.

What’s great about Kartra though is it’s under the same company (Genesis Digital) that built EverWebinar, so integrating the two together is a breeze. This would be more costly though so ClickFunnels is the better option.

Click here to head over to ClickFunnels and get your 14-day free trial if you haven’t already.

If you frequently set appointments with clients

ClickFunnels doesn’t have a built-in scheduling tool. The common alternative to this is to sign up for Calendly or ScheduleOnce and embed that calendar to the funnel page. Kartra however recently launched the My Calendars feature.

This is perfect for online coaches and consultants who regularly need to set appointments with their clients.

If you prefer to have your scheduling tool in one place and minimize costs, Kartra would be the better choice. 

If you need regular contact with leads or customers

If your business needs a Helpdesk to provide regular customer support, go for Kartra. You can set up canned responses, collect and resolve tickets, and set up live chat support for your customers with their Helpdesk feature.

If you build out funnels for your clients

Kartra recently launched the My Agency feature which allows you to create and manage someone else’s online business within your Kartra account.

If you’re a funnel builder or a digital agency who wants to offer this service, then Kartra would be a great platform to start with.

If you want to scale your business with an affiliate program

Both platforms offer this feature. In ClickFunnels however, you can only set up your product to be available for promotion (Backpack) when you upgrade to the Etison Suite. The cheaper option would be Kartra.

Head over to Kartra and get your 14-day free trial if you haven’t already.

If you already have an online business but want to have everything in one place

Kartra! It may take some time to set up and migrate everything in Kartra but you can always hire up VAs to speed this up. A lot of online entrepreneurs have already canceled their subscriptions to other platforms and are now saving more with Kartra.


To further help you pick the better choice, here’s a list of pros and cons between Kartra and ClickFunnels.

Kartra ClickFunnels
Customizable cookie/GDPR banners No cookie/GDPR banner. This is honestly surprising and a little disappointing. Cookie banners are a basic component of a sales funnel and veteran software like ClickFunnels should already have this built-in.
No easy 1-step click to sign up AND download a shared funnel/campaign. If you want to share your funnel with a non-Kartra user, they will have to complete the signup process and then import the shared campaign once they’re inside the dashboard.  With Easy to Setup 1-Click feature
SEO is better. Pages rank higher. SEO features need improvement
Video tutorials and training are updated Video tutorials and training need to be updated.


Overall, both Kartra and ClickFunnels are really great platforms. It all depends on which one suits your taste better in terms of catering to your business needs and your budget. These two are the top choices among other page builders out there and both are guaranteed to help your online business convert.

Thanks for reading my Kartra vs ClickFunnels review! While you’re here, check out these related reviews!

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