What is PLR Content and Should You Use it?

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Chances are you’ve heard about people using PLR/done for you content.

Maybe you’re a bit doubtful.

But don’t worry–you have every right to be.

We all know you shouldn’t believe everything we read on the Internet.

But here’s the real question:

Should YOU use PLR content? Would you be able to find quality PLR content?

And that’s a tough one to answer.

If you Google it, you’ll actually find lots of negative things about PLR. You’ll see articles on why you shouldn’t invest in PLR. It’s cheating. It’s unethical. It can be likened to plagiarism.

You’re paying for plagiarized works! The vast amount of crap on the Internet actually gives PLR a pretty bad rep.

For everything that Google is, there’s second to none about how to figure out if a PLR content will work for you.

And what’s more — and this is kinda embarrassing — you’re not even sure exactly what PLR is.

I get it. In fact, I felt like a fool a while back when I was curious about the same thing. I’ll bet we’re not the only ones too. So, I’m going to clear it all up for you.

*Disclosure: Any affiliate links earn me a commission (at no extra cost to you) if you choose to buy after clicking.

Let’s start at the beginning…

What is PLR?

PLR stands for Private Label Rights. It’s a broad term for products that are created by others, but that you can claim as your own.

PLR content can be articles, reports, eBooks and the likes that are created by providers that you can purchase and claim as your own content.

You can edit and change it around as you see fit. You can put your name on it and do just about anything with it that you would do with something you’ve written from scratch.

Think of it like a done-for-you content.

What can I do with PLR Content?

You can use PLRs to create content for a lot of digital channels. You will become even more efficient as you use PLR.

Using PLR As Website Content – Admit it. Writing blogs and articles from scratch is tedious! With PLR, you can already load up your blog with a lot of regular content.
Using PLR As Social Media Content – There are a lot of ready-made posts for social media like graphics posts, quote tweets, or even infographics. You can also repurpose PLR articles and whitepapers into smaller tidbits of info.
Using PLR In Your Email Content – Email marketing is old school but it’s still the most effective way to earn online. While there are PLR Packs with email templates, you can also get emails from the first paragraphs of an article.
Using PLR To Create Fresh Lead Magnet – Grab a group of related articles and post them as blogs. Then, group them into one report with a pretty layout. This can be a lead magnet on its own!
Using PLR In Paid Products & Bonuses – You can create ebooks, magazines, resources, by compiling information such as tips and helpful content.
Using PLR AS Membership Site Content – Membership sites usually churn out new content every month so you will have plenty of time scouring the Internet for good PLR content packs that you can give your members.

Isn’t PLR Cheating?

If someone else creates it, and you use it… isn’t that cheating?

This is the most common objection for PLR use. But to answer your question, no, using PLR is not cheating. Hiring a web designer isn’t cheating.

First, PLR content is not unique.

I mean, it’s not as if readers will read about it for the first time. In reality, when readers go online to read up on something, they actually end up clicking on a lot of websites that discuss the same thing.

Plus, you still have to edit and tweak it to sound more like you. It’s not cheating — you still need to do actually research.

High-Quality PLR Content Providers

Unfortunately, there’s a lot of crap out there and it gives PLR a bad reputation.

Remember, not all pre-written content packs are created equal.

There’s actually some amazing stuff out there, I’ve found a lot of PLR sellers who pride themselves in creating high-quality content for you to work with.

Let’s take a look at a few PLR sellers that I personally used.

1. Piggy Makes Bank

Susanne & Tracy’s PLR shop specializes in Self-Help, Business and Health & Wellness content. They offer 30-day content funnels which really cuts your content creation time in half.

Here are some of their free PLR content:

2. All Private Label PLR

This site is one of the oldest quality PLR providers around. Melodie Spier offers topic-focused memberships and a-la-carte bundles, making it easy for you to find the PLR you want.

3. White Label Perks

Kelly, Sam & Avery’s PLR store focuses on business coaching and self-development niches. They also offer some doodle and coloring content on the side. You can check out their free PLR samples.

4. Publish for Prosperity

Alice offers PLR content for personal development coaches, speakers, and publishers.

5. Coach Glue

This shop specializes in creating done-for-you courses, workshops, planners, blog posts, and group coaching plans. If you are a coach who needs a starting point for your products, this is for you.

6. List Magnets

Alice’s store is my go-to place when it comes to informative report packages. They offer practical extras like checklists, worksheets and more. You can check out their free PLR content:

7. Content Shortcuts

You can browse Ruth’s site for PLR content in the health, wellness, fitness, diet, self-help and business niches.

8. Content Sparks

You should check out Sharyn’s store if you are looking for business, sales, and marketing-related content. She spent over 25 years creating marketing and training programs for Fortune 500 companies, small businesses, and entrepreneurs.

Is a PLR for You?

Using PLR content isn’t for everyone. It takes a certain kind of person to take the reigns of content and community management like this.

Yet, for a blogger who takes a long time to write, or for a writer who experiences writers’ blocks once in a while, but who is also serious about monetizing, it’s a road worth considering.

Seriously.

Because it’s an effective and sure-fire way to create valuable content efficiently.

Only you know if you’re disciplined enough to edit and tweak the rather dryly written PLR content and turn it into something that’s perfect for your audience.

So what do you say?

Are you up for it? Or not?