SocialPilot Review: Social Media Scheduling, Marketing and Analytics Tool

Social Pilot Review - Social Media Scheduling, Marketing and Analytics Tool (2)Have you ever felt exhausted from too much social media?

It’s fun, but it’s also tiring.

Aside from coming up with posts, you need to schedule them, keep track of them, and evaluate which ones are working.

Most people don’t know it, but running social media accounts actually require an insane amount of time!

That’s why social media managers–that’s us!–exist!

In fact, there’s not enough time in your day to do everything!

From learning new techniques, scheduling posts, managing engagements, you sometimes feel like you’ve reached your limit.

And the more your business grows, the more you actually have to keep up with.

You’re bound to break down sooner or later.

So what if I told you that there’s this wonder tool that will allow you to maximize your time and eliminate all the time spent on tedious aspects?

This tool is called SocialPilot, and trust me, it’s a life saver!

It’s sort of like having a full-time employee that helps you a lot, leaving you to focus on other critical aspects like creating content and engaging with your market.

Not only will I be talking about what SocialPilot does, I’ll even be sharing my personal experiences with it.

Are you ready to change your life?

Go!

*Disclosure: Any affiliate links earn me a commission (at no extra cost to you) if you choose to buy after clicking.

Here is what I’m going to be covering in this SocialPilot review:

What is SocialPilot?

SocialPilot is a social media scheduling platform that is anything but ordinary. Why? Because it was developed specifically for agencies and social media professionals–just like you.

Before you say you already have your fair share of social media schedulers, just read on.

SocialPilot makes it easier–no more scheduling on different platforms! With SocialPilot, you can automate your content sharing across Facebook, Twitter, LinkedIn, Google+, Pinterest, Tumblr, and Instagram all from one app. That’s why it’s being used by thousands of agencies and social media teams all over the world. It provides us with just one interface for managing up to 200 social media profiles across various platforms simultaneously. It seriously can’t get any better than this.

But wait, you’re probably thinking that a tool that can do something as complicated as this might be too expensive and too hard to manage. Don’t worry, because I’ll go through each of SocialPilot’s features and I’ll share my personal experiences too.

My personal experience with SocialPilot

So here’s what I really like about SocialPilot: the time I have saved because of it is insane! Since I started using SocialPilot, I’ve been able to spend more time thinking of new content and strategies to pursue.

I love the bulk scheduler because I can just create a group and include in it all the accounts that I want to use for specific posts.

Another thing I like about SocialPilot is it has features that other schedulers don’t have. For example, it has a browser extension that makes scheduling through your Facebook news feed or Twitter timeline a breeze!

On a side note, the Instagram scheduler still has room for improvement. It’s a bit inconvenient compared to SocialPilot’s other features because you would need to download SocialPilot on your phone too. It also doesn’t do automatic posting, it’s more like a reminder that you’re supposed to post it and then you’d have to do it manually still.

How SocialPilot Works 

I know, I know. There are already a LOT of social media schedulers out there, but I guarantee you’ll be very impressed. Here are just some of SocialPilot’s unique features that make it really stand out.

Social Media Analytics

The thing I like about SocialPilot is that it is so much more than just a tool that can do mechanical work. Instead, it allows you to look deeper into what you’re doing.

Here are some of the meaningful data and information you can extract from SocialPilot:

  • Your top posts and the content that gets traction
  • Audience insights so you can create your next content according to what your audience prefers
  • Your top followers who drive engagement to your brand
  • The best times to schedule your posts and when your audience is most active
  • Comprehensive analytics of ALL posts–even those that you didn’t use SocialPilot to post

Social Media Calendar

Ever experienced scheduling Facebook posts on the app itself? And then Pinterest in another app, Instagram in another app? If you’re doing this, no wonder you’re exhausted! It’s time to be more efficient.

Have you ever felt confused because of different timezones, different clients, and different brands? Or have you ever experienced making a scheduling mistake?

Here are the top useful things you can do with SocialPilot’s social media calendar:

  • View the schedules of your accounts all at once. SocialPilot has a social media calendar that gives you a daily, weekly, and monthly view (depending on your preference). The best part is, this calendar integrates all of the accounts you manage, helping you see if there are overlaps or gaps in the schedule.
  • Filter to your liking! If you think you’ll be overwhelmed if you see all of these information at once, you can actually filter your calendar view further and choose to view only a particular account at a particular time period.
  • Reshare content that works. I’m sure you have those posts that act like absolute rockstars! Talk about likes, comments, and shares. Content like this can actually bring in more traffic in the future, so don’t waste it. Why not share it? And share it again and again? Schedule these popular posts to be reshared in your queue to get the most out of their potential.
  • Easy social media scheduling. The calendar is integrated with the scheduler, so you can actually create posts straight in the calendar. Talk about easy and efficient.

Bulk Scheduling

From the label of the feature itself, bulk scheduling gives you exactly that. You no longer have to log in and log out of multiple accounts and multiple platforms. Everything can be accessed here.

Using SocialPilot, you can schedule posts in just three simple steps:

  • Upload
  • Preview
  • Select Account

Use this bulk scheduler to queue up to 200 posts depending on your plan. Probably, the biggest advantage to this is the time it saves for you. The bulk scheduler also allows you to edit and review all of your scheduled posts in case you made a mistake, making it a flexible scheduling partner.

Here’s a quick on how to bulk schedule social media posts using SocialPilot:

Teams and Collaboration

Collaboration is at the heart of SocialPilot. This feature shows that teams will also experience better teamwork. You can add members to a team and assign varying access levels. You can also assign respective roles like Manager and Scheduler.

For example, the Manager can approve or reject whatever is posted by the Scheduler, and only approved posts make it to the actual queue and calendar.

There is no longer need for each member of the team to log in using only one shared email address and credentials.

Client Management

You know how it’s frustrating sometimes when you have to log into your client’s accounts just to be able to do your job? Log in, log out, and log in again multiple times of the day. Sometimes, clients even use different schedulers and it does get to be confusing sometimes!

Here are some of the best things about SocialPilot’s client management tools:

  • Invite your clients by adding their name and email address. Then, select which accounts you want your client to connect.
  • It has really great and simple User Interface
  • No more mix ups between your accounts and your clients’ because you can view them separately
  • No need to exchange account credentials

Content Curation and Influencer Discovery

Content curation is no joke. It takes time, and sometimes we tend to run out of time we can allot. This tool helps you find recent and relevant curated content suggestions.You just need to filter your search. When you change your keywords, you can further discover content relative for your audience. Keywords can be generic terms like “animals,” “pets,” or “outfits,” but they can also be very specific words such as the Twitter handles of your favorite online influencers.

Here’s a quick video on how to find new content suggestions:

Speaking of influencers, SocialPilot also shows you the number of influencers who shared your content. With this, you can study which posts attract influencers and their respective followers too. 

RSS Feeds Automation

Another thing we do on social media is share content from our favorite websites, so we spend hours coursing through their content. Here’s the thing. You can just add the RSS feed URL of a site and let SocialPilot do its job by automatically sharing the content to your social media accounts!

You don’t have to worry about spamming either, because you can also set the schedule to your liking. Content can be shared every six hours or every 24 hours. If you still want to review the content, just set it to manual mode where the content will be waiting for you to review it.

If you’re currently paying for some RSS feed automation tool, you might need to rethink that because SocialPilot already gives you that feature along with its other amazing features.

Browser Extension

Yet another reason why SocialPilot is King!

With this nifty tool, you can basically share and schedule content from anywhere on the Internet! With the browser extension, you can:

  • Make posts with a single click
  • Choose posts and schedule as you go along
  • Schedule posts directly from Facebook
  • Easily schedule posts directly from Twitter too

SocialPilot Pricing plans

SocialPilot gives you the option to choose among three plans that fall under monthly payments, and three plans that fall under yearly. Of course, you get to save more when you go for the yearly payments.

  • Agency
    • $100/month for monthly plans and $83.33/month for annual billing
    • Manage up to 200 social media accounts!
    • Craft up to 1000 posts a day while still queuing 10,000 more.
    • Get analytics and reports
    • Use the bulk scheduler to your heart’s desire
    • Utilize content curation and discovery feature to look for awesome content
    • RSS feeds
    • Get White Label PDF Reports of the analytics
    • Invite up to 20 Team Members
    • Use the social inbox
    • Unlimited client management for ease of collaboration
    • 24 x 5 support
    • Concierge setup
  • Small Team
    • $50/month for monthly plans and $41.33/month for annual billing
    • Manage up to 100 social media accounts
    • Make up to 500 posts a day and queue up to 5000!
    • Invite up to 10  team members
    • Get what you can get in the Agency plan except for the Concierge Stup
  • Professional
    • $30/month for monthly plans and $25/month for annual billing
    • Manage up to 50 accounts, and make a total of 200 posts a day with 2,500 in queue.
    • Invite up to 5 team members
    • No white label pdf, but you can still access the analytics online.
    • No social inbox and client management tools.
    • No concierge setup.

Now here’s the exciting part–you can also have your own custom plan with increased limits and settings that are to your liking. Just contact SocialPilot and see what they have to offer.

Not sure which plan is perfect for you? Embark on a 14-day trial–no credit card required and explore the inside of SocialPilot to see which features will work for you and which won’t.

SocialPilot Alternatives

To aid you in your decision to transition to SocialPilot, I put together a sort of guide so you can easily compare SocialPilot to other schedulers you might be more familiar with.

SocialPilot vs. Hootsuite

Do you use Hootsuite to manage your social? SocialPilot is similar to Hootsuite and yet different in many ways!

  • SocialPilot can be integrated into more social media platforms
  • You can manage up to 200 accounts vs. Hootsuite’s 50 limit
  • Hootsuite doesn’t have a bulk scheduler
  • You need to pay extra for PDF reports from Hootsuite
  • Hootsuit doesn’t have a social media calendar and a client manager tool
  • Hootsuite doesn’t have an integrated link shortener

SocialPilot vs. AgoraPulse

SocialPilot is a great option for small businesses and agencies. While Agorapulse’s basic plan starts at $49/month, SocialPilot will cost you only $10/month.

  • Use more social media platforms with SocialPilot
  • You can manage up to 200 accounts vs. Agora Pulse which only allows up to 40
  • Agora Pulse doesn’t have a bulk scheduler
  • Agora Pulse doesn’t have a client manager tool and no RSS feed automation either
  • Agora Pulse can be integrated with Bit.ly, but SocialPilot can be integrated with Bit.ly, Rebrandly, and Sniply
  • Agora Pulse doesn’t have API integration
  • No chat support for Agora Pulse users

SocialPilot vs. Buffer

Looking for something similar to Buffer? Well, you’re in for a surprise! SocialPilot is an affordable alternative to Buffer.

  • Use more social media platforms with SocialPilot
  • You can manage up to 200 accounts vs. Buffer’s 150
  • SocialPilot’s scheduling queue is up to 10,000 while Buffer  has a 2,000 queue limit
  • Buffer has no social inbox and no analytics either
  • Buffer doesn’t have a bulk scheduler
  • When it comes to link shortening, Buffer can be integrated with Bit.ly, but SocialPilot can be integrated with Bit.ly, Rebrandly, Sniply, and Google
  • Content discovery is easier with SocialPilot

SocialPilot vs. Sendible

  • Use more social media platforms with SocialPilot
  • You can manage up to 200 accounts vs. 192
  • Sendible’s user interface is confusing and hard to use!
  • Sendible can be integrated with Bit.ly, but SocialPilot can be integrated with Bit.ly, Rebrandly, and Sniply

SocialPilot vs. Social Report

  • Use more social media platforms with SocialPilot
  • You can manage up to 200 accounts vs. only 50 from Social Report
  • No bulk scheduling with Social Report
  • Social Report can be integrated with link shorteners such as Bit.ly and Buffly, but SocialPilot can be integrated with Bit.ly, Rebrandly, Google, and Sniply

Final Thoughts

SocialPilot is a cloud-based tool that changes the dynamics of social media marketing by making it easier and more efficient. It is recommended for those who get overwhelmed by managing various social media profiles.

Save time so you can spend it on additional tasks and conceptualizing content. SocialPilot is for the busy social media managers who are always on the go. Though its Instagram scheduler can still improve by a long shot, all of the other features are way ahead of other schedulers.

Be a rockstar in social media management with SocialPilot as your partner in crime. 🙂

Social Pilot Free Trial

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