It sucks, doesn’t it?
You know how important your pins are.
You give it your all, you squeeze out your creative juices, and you keep your pins and boards organized.
Heck, you even participate regularly in group boards!
But, your pins seem to be just sitting there and collecting dust.
What are you doing wrong?
Or rather, what are you NOT doing?
Well, chances are, no one’s seeing your pins.
If you want to connect with your audience, you will need to make sure that the audience sees them.
Users who notice your pins will most likely turn into customers and will eventually help you in spreading the word.
This includes creative pins, putting a lot of thought in your content, and timing.
If you want to make sure that people are seeing your pins, you need to make sure that your timing is perfect and that you are pinning at the most effective times.
*Disclosure: Any affiliate links earn me a commission (at no extra cost to you) if you choose to buy after clicking.
You may think that all your efforts are in place but there’s a chance that you are forgetting one crucial consideration — the best time to pin on your Pinterest.
This- varies per brand and there could be multiple ideal times for you in a day. That’s where paying attention to your followers comes in.
Let me explain…
Monitor your Pinterest activity
There are several Pinterest features that can help you monitor your audience activity.
First things first. The red bubble on your page’s upper right-hand corner tells you how much new activity you are getting.
- Check this for notifications on new followers, repins, comments, and invitations to group boards.
- Monitor the behavior of these alerts throughout your week, both weekdays and weekends
- Check the numbers every day and take note when the numbers spike up.
When you see it climb exponentially, make a note. Then assess the pattern after a week of monitoring. This should tell you the most active times and days of your Pinterest followers.
My mentor, Elna Cain suggests that you should be on Pinterest every day for the first 30 days in order to create a baseline of when your audience is on Pinterest. This will also help you attract followers and your ideal audience.
Know Your Audience
Take a pause and think of your audience as you know them. Ask yourself these questions which will help you know them more:
- Where do most of them live?
- In what timezone does the majority of your audience reside?
Luckily, you can view the locations of your engage audience using Pinterest Audience Insights.
As you can see, most of my audience is from the United States. Since I live here in the Philippines, this tells me that I should probably pin more at Eastern Standard Time.
Since strategies will differ from one brand to another, you will also need to relate the type of your brand to your scheduling. Ask yourself these questions:
- Is it seasonal?
- Is it business related?
- Is it about lifestyle?
All of these will affect your timing.
It may be best to schedule business posts on weekdays while your audience is at work. On the other hand, lifestyle content may be best scheduled during the weekends when people are on their break.
Explore your followers and dig deeper for patterns and behaviors that you can use.
Check Your Website Activity
There are actually some stats on your website that can give you some clues as to when you might get the most results from your pins.
Google Analytics isn’t just an essential tool for finding the best times to post content. It can also give you the best times your audience is on your blog.
On your Google Analytics’ Homepage, you will see the usual times your audience visits your website. Use these stats to choose the best times to pin on Pinterest.
As you can see, the screenshot shows that most of my audience check out my blog on Monday from 6 am to 12 pm. This tells me that I should probably schedule more pins on Mondays.
Keep in mind that this will change from time to time so make sure to monitor your Google Analytics and assess your stats on a weekly or monthly basis.
Use the Best Time Stats as Reference
Based on curated research by CoSchedule, these times may serve as solid guidelines
- 8–11 p.m. with 9 p.m. peak
- 2–4 a.m. and 2–4 p.m.
- 1–3 p.m.
- Fridays and Saturdays may be the best times. This makes sense since people often use Pinterest to plan projects (and weekends are a good time to plan for the coming weeks).
The best thing about living in the digital age is that we are never at a loss for tools and life hacks.
Tailwind has a feature called ‘Smart Scheduling’ which literally helps you post during the best times when your audience is actually online. Though you can choose which times to post, Tailwind provides recommendations based specifically on your account’s activity.
Test it Out
Treat this task as an experiment. You will not only need to collect data, but you will also need to perform trials. It’s not wise to base your scheduling strategy on your research alone.
Remember these things:
- You should always test things out to see whether it is effective or not.
- Results may vary depending on every situation so testing will give you an idea which works on which.
- Do your tests several times to validate the results and to be sure that the outcomes are not just coincidences.
- Test on as many variables as you can throughout the year and always remember that a social media algorithm is always changing.
Choosing the best time to pin on Pinterest isn’t an exact science, but following these simple steps can increase your chances of finding what works for your brand.
Stay dedicated and be persistent. Your efforts will pay off.